endlesswormhole

The Endless Wormhole is all about the different, or endless, paths and journeys  life, work, business and friendships take a me down. 

The name for the blog hit me when I researching different approaches to marketing via Facebook. At one point I had spent about two hours reading articles and blogs, downloading eBooks, watching videos, looking at pictures, cruising through online groups and when it was all done, I lifted my head had not the faintest clue what path took me to all this information and I thought to myself: "This is a frack'n endless wormhole, once you start you can literally go on forever."

For me, that statement was dead on. That is how it all works online. You like one individual's blog and their take on a subject, then that person references a post by someone else, you venture over to the referenced blog and there you are adding that blog's RSS feed to your reader. 

Beyond the links going back-and-forth between blogs, links act like wormholes to other social media universes. One blog links to a video on YouTube, or another takes you into a definition on Wikipedia - which then links to a fan site in Facebook, which takes you to someone's profile and then to their Twitter feed.

The biggest mistake marketers make is looking at social media as one homogeneous universe, when in fact each universe has it own unique elements, reasons for existence and community laws.

Immersion in these worlds can be tricky, confusing and sometimes just a total waste to time.

Consider this blog my Captian's Log from my journey through the wormholes.

Tags: endless wormhole captain's log james clark social media