One part of our strategy was to get their co-founder Jon Gaskell signed up on Twitter and start posting updates, conversing and reaching out to influencers and consumers interested in SmartyPig.

Just recently Bailey posted on Twitter, that he liked the SmartyPig idea, but had reservations about it.

Jon responded immediately by adding the person as a friend and direct messaging them about SmartyPig's service.

The next Twit that was made by Bailey: "Just found out that SmartyPig co-founder is on Twitter - that takes away any worry that I have."

Winning over the customers, one client at a time. The idea is for Jon to speak to as many individuals one-to-one as possible. So rather than using mass broadcast media to reach millions, reach out to one person who will then reach out to 1,000s.