Radio Advertising Expert
April 9, 2008
Congratulations to a colleague and friend, Brett Astor ,for publishing his first book: Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising.
It was quite the achievement. Brett came into our offices at Room 214 yesterday with the book in hand and a sense of accomplishment.
I have people encouraging me to write a book, but it's one of those goals I've never seemed to be able to reach. It takes some serious dedication to sit down and hammer it out.
The website for the book is: www.directresponseradio.com
If you're looking for answers and insight about radio advertising, Brett's book is most certainly the definitive guide.
You can also check out his Direct Response Radio Blog.
Nice work Brett.
Blog
