What a day that must have been for those gathered at the Lincoln Memorial.

I love U2 and find a peace and hope in the song Pride. So on this day - April 4, when MLK was assasinated, I hope you can take a few moments of your day to remember a great American.

Let start with the fact that social media is constantly changing, evolving and it requires the tenacity to put oneself out there and try new things. There's Facebook, YouTube, Digg, Flickr, Delicious, StumbleUpon, Twitter, Yelp, Reddit and now FriendFeed, Viddler, TubeMogul, SocialThing and the list is - you guessed it ENDLESS.

Some honesty here, I'm writing this post while on vacation and just yesterday, there was a good set of waves on the beach and my 8-year-old daughter was contemplating boogie boarding. It was scary for her imaging doing it as she was looking out at the surf crashing down. I found my self encouraging her by saying, "The best things in life are the thrills of new experiences." She agreed, grabbed the board and went boggying. She loved it.

Last night my son picked the book Green Eggs and Ham as the bedtime story and when reading it I thought of Josie braving the waves and trying new things, only to find that she really loved it.

For me, I often get fatigued by the thought of trying to manage yet another new social media service or network, but the fact is once I dive in and experience it, I usually enjoy it tremendously.

So as the good Dr. Seuss says: "How do you know you don't like, if you've never even tried it?"

The name for the blog hit me when I researching different approaches to marketing via Facebook. At one point I had spent about two hours reading articles and blogs, downloading eBooks, watching videos, looking at pictures, cruising through online groups and when it was all done, I lifted my head had not the faintest clue what path took me to all this information and I thought to myself: "This is a frack'n endless wormhole, once you start you can literally go on forever."

For me, that statement was dead on. That is how it all works online. You like one individual's blog and their take on a subject, then that person references a post by someone else, you venture over to the referenced blog and there you are adding that blog's RSS feed to your reader.

Beyond the links going back-and-forth between blogs, links act like wormholes to other social media universes. One blog links to a video on YouTube, or another takes you into a definition on Wikipedia - which then links to a fan site in Facebook, which takes you to someone's profile and then to their Twitter feed.

The biggest mistake marketers make is looking at social media as one homogeneous universe, when in fact each universe has it own unique elements, reasons for existence and community laws.

Immersion in these worlds can be tricky, confusing and sometimes just a total waste to time.

Consider this blog my Captian's Log from my journey through the wormholes.